A recent article from PRDaily included an infographic explaining the importance of content marketing and how it can make a huge difference to the effectiveness of the marketing strategy in a business. If you or your colleagues don’t understand content marketing then hopefully the below image will make it clearer.

Content marketing is all about attracting and retaining customers by regularly creating content that is both useful and engaging which can be used to change perception, understanding and behaviours.

We’ll let the infographic do the rest of the explaining!

If you’d like to discuss your marketing strategy with us, then send us an email to [email protected] or call us on 01245 258 689.

 

AnatomyofContent